Web design plays a major role in visitors’ first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.
And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design.
It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.
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